XB Net pens exclusive long-term deal with NYRA to secure status as premier North American racing supplier

New York Racing Association agrees exclusive broadcast and content rights with leading Stateside supplier after Belmont Stakes success

3rd August 2020 – XB Net, a product of 1/ST TECHNOLOGY’s world-class data and media management service, has agreed to exclusive new deal terms with the New York Racing Association (NYRA) to bolster their ongoing partnership for the content rights, data, odds and signals from a host of top-class racecourses.

This agreement comprises broadcast and video streaming distribution rights from NYRA which feature over 1,000 days of racing each year from 18 racetracks, and showcase marquee venues such as Belmont Park, Aqueduct, and Saratoga – the three largest thoroughbred tracks in the state of New York.

The contract incorporates exclusive international broadcasting rights for the United Kingdom & Ireland, Europe, Canada, Australia, New Zealand and Africa, thereby broadening the appeal and scope of North American racing via XB Net’s growing global group of partners.

This breakthrough partnership also leverages natural synergies in content-provision between NYRA and The Stronach Group’s 1/ST RACING venues, including Gulfstream Park, Santa Anita Park, Golden Gate Fields, Laurel Park and Pimlico Race Course, whose innovative content and betting services XB Net represents. Their flagship television simulcast program has been seen to good effect on Sky Sports and its At The Races digital channels in recent months, providing viewers with high-class nightly coverage.

XB Net’s broader provision of live pictures, data and betting services from an unrivalled network of over 50 North American tracks (accounting for roughly 90% of U.S. horse racing) enables its operator partners to flexibly fill their daily programming schedules with a steady stream of rapid-cycle betting opportunities that are proven to increase activity and engagement for new and existing customers alike.

1/ST TECHNOLOGY is the digital arm of The Stronach Group, horse racing’s largest racing and gaming company and the leading provider of premium content for North American horse racing.

Tony Allevato, NYRA Chief Revenue Officer & President of NYRA Bets, said: “NYRA is pleased to expand our partnership with XB Net to further broaden the international reach of North American thoroughbred racing. Sports fans and bettors around the world can look forward to even more coverage of top quality racing from the best venues in the United States.”

Simon Fraser, Senior Vice President of International at XB Net, added: “It’s great to see NYRA and the 1/ST RACING racetracks working in unison to return value back to North American racing in these challenging times. Securing this long-term collaboration confirms XB Net’s commitment to the sport and our wider status as the leading international provider of North American racing. This deal is a ringing endorsement of our business model and the combined diligence of our multi-faceted team.

“During the present pandemic, North American racing has been one of very few elite sports that has been able to maintain both a solid timetable and a high bar for quality and data integrity with fast-settling content that can fill the gaps for live sport, wherever you set your scene on the map. Record engagement levels around the Belmont Stakes proved another eloquent case in point – it’s fantastic to see the sport’s popularity surge.”


Editor’s notes

About XB Net:
XB Net, a subsidiary of 1/ST TECHNOLOGY, is the leading provider of live North American horse and greyhound racing content. It manages the content rights, data, odds and signals (broadcast and video streaming) on behalf of a broad portfolio of global partners, allowing them to integrate and deploy ground-breaking technologies to drive new revenue streams. Working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, Bet365, Betfred, Boylesports, Codere, OPAP, Playtech, William Hill and GVC) XB Net enjoys successful partnerships across Europe, Asia, North and Central America, and Australia.
Monarch Content Management is the simulcast buyer and sales agent for a group of twelve tracks (including Santa Anita Park, Gulfstream Park, Del Mar, Monmouth, Tampa Bay Downs and Pimlico Race Course) which fall under The Stronach Group’s 1/ST RACING family of racecourses.

1/ST TECHNOLOGY, a division of The Stronach Group’s 1/ST brand, is horse racing’s largest racing and gaming technology company. It is committed to the growth and success of the industry globally through business-to-consumer and business-to-business product innovation, extensive professional service offerings, the broadest integration of hosts for commingled pari-mutuel and fixed odds betting and the continued evolution of the world’s preeminent totalisator systems. Additionally, 1/ST TECHNOLOGY provides service and support to all Stronach Group racetracks, technologies and corporate offices by centralizing effort, reducing costs and increasing customer satisfaction. 1/ST TECHNOLOGY’s world-class products – AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX and Betmix – are among the most trusted names in gaming, technology and horse racing. In 2019, these products were aligned under a singular management team to create a superior workflow and leverage subject matter expertise to devise best-in-class solutions. For more information visit www.1st.com.